Jenna Kutcher
“You are the investment, not the risk!” – Jenna Kutcher
Jenna Kutcher is a successful entrepreneur, podcaster, and author best known for her expertise in business, branding, and digital marketing. Her journey into entrepreneurship began with a humble $300 camera bought on Craigslist, which she used to launch a wedding photography business. Over time, Jenna transitioned from photographer to business strategist, creating an influential brand that empowers aspiring entrepreneurs, particularly women, to build profitable, authentic businesses.
As the host of The Goal Digger Podcast, one of the top business podcasts in the U.S., Jenna provides practical, approachable advice on topics like social media marketing, business scaling, and work-life balance. Through interviews with industry experts and solo episodes, she shares valuable insights on building an online presence and monetising creative skills. Her straightforward approach resonates with her audience, as she demystifies complex business strategies, making them accessible to beginners and experienced entrepreneurs alike. With millions of downloads, The Goal Digger Podcast has helped thousands of listeners take actionable steps toward their business goals.
In her book, How Are You, Really? (2022), Jenna delves into the importance of aligning career goals with personal well-being. She advocates for a balanced life that reflects true values and prioritises mental and physical health over the relentless pursuit of success. By sharing her journey, she encourages others to seek fulfilment beyond traditional markers of achievement, urging them to build careers that bring both purpose and joy.
Jenna’s influence extends through social media, where she shares both professional tips and personal stories with vulnerability and humour. Known for her authenticity and commitment to body positivity, she’s a strong advocate for embracing self-acceptance in both life and business. Jenna Kutcher’s blend of business acumen, real-life relatability, and empowering advice makes her a prominent voice for aspiring entrepreneurs seeking sustainable success.
The Body Of Work
Jenna Kutcher's works span across various mediums, including podcasting, writing, social media content creation, and digital education. Here’s a breakdown of some of her most notable contributions:
The Goal Digger Podcast: Kutcher’s podcast, The Goal Digger, is one of her most impactful projects, offering free, actionable advice on business, productivity, and branding. With episodes that range from social media strategies to personal development, The Goal Digger has become a top resource for entrepreneurs, particularly female business owners, looking to grow their brands authentically. Guests on her podcast often include experts across industries, adding diverse perspectives to the show’s educational focus.
Courses and Educational Resources: Kutcher has developed several online courses that target aspiring entrepreneurs. Some popular ones include The Pinterest Lab, which teaches strategies for using Pinterest to drive business growth, and The Instagram Lab, which focuses on Instagram branding and audience engagement. She also offers The Podcast Lab, which helps aspiring podcasters launch and scale their shows. Each course is designed with practical, step-by-step content that provides users with tools to grow and monetise their businesses.
Book: How Are You, Really? (2022): Jenna’s first book, How Are You, Really? dives into the concept of success beyond financial or career achievements, promoting a life led by authentic goals and balanced ambition. Through personal stories and reflections, she explores themes like self-care, mental health, and creating a life in alignment with one’s true values. The book encourages readers to prioritise well-being and purpose over relentless productivity.
Social Media and Body Positivity: Kutcher is also known for her candid and body-positive presence on social media. She often posts about self-acceptance, combating perfectionism, and challenging societal beauty standards, inspiring her followers to embrace themselves fully in both business and life.
Through her books, podcasts, courses, and social media, Jenna Kutcher has created a multifaceted platform dedicated to empowering people to build fulfilling, values-driven lives and businesses.
Big Takeaways
Here are five major takeaways from Jenna Kutcher’s work and philosophy:
Authenticity is Key:
Jenna emphasises that true success comes from being authentic in business and life. She encourages people to embrace their unique qualities rather than trying to conform to external expectations. In her podcast, courses, and social media, she often reminds her audience that authenticity builds trust and lasting connections with an audience.
Define Success on Your Own Terms:
Jenna's book How Are You, Really? focuses on finding success and fulfilment beyond traditional metrics, like financial gain or social status. She encourages people to identify what truly matters to them and build their careers in alignment with those values, whether that means spending more time with family, pursuing creative passions, or prioritising mental and physical well-being.
The Power of Social Media for Business:
Through her popular courses like The Instagram Lab and The Pinterest Lab, Jenna teaches that social media can be a powerful, free tool for building a brand. She provides actionable steps for entrepreneurs to leverage these platforms strategically, whether for audience engagement, branding, or sales. Her approach focuses on using social media authentically to create genuine community connections.
Embrace Imperfections:
A big part of Jenna’s brand is her advocacy for self-acceptance and body positivity. She often discusses the importance of embracing imperfections and challenging unrealistic beauty and productivity standards. Her message is about finding confidence in one's skin and translating that confidence into a fulfilling, purpose-driven life.
Invest in Your Growth and Well-being:
Jenna’s approach underscores that personal well-being is foundational to professional success. Her work encourages setting boundaries, pursuing ongoing learning, and not sacrificing health for career gains. She emphasises balance—taking time to recharge, seek inspiration, and connect with others—as essential to long-term fulfilment in both business and life.
Each takeaway reflects Jenna's holistic approach to entrepreneurship, which blends business savvy with self-care and intentionality.